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Email | correo@venerablecapital.es
Phone | +34 91 562 09 09
Fax | +34 91 561 22 83


    Venerable Capital

    ingredientes de la cerveza

    Beer ingredients, what are they?

    Did you know that beer is the second most consumed beverage in the world? Its elaboration process with barley grains, cereals and fermented grains, give it that characteristic bitter taste that we enjoy so much when we drink a beer, which is what makes it only below soft drinks in the world ranking. Today in Venerable Capital, experts in the export of alcoholic beverages, we are going to see the ingredients of beer.READ MORE

    paridad euro-dolar

    Euro-dollar parity, how does it affect export?

    Hello! Today, from Venerable Capital, an export company, we want to talk about one of the most important points when it comes to exporting and importing: the value of coins. In case you had not noticed, the depreciation of the euro in recent months is leaving us closer to the euro-dollar parity. What’s that? We tell you.

    What is the euro-dollar parity?

    The euro-dollar parity is the point at which both the euro and the US dollar are worth exactly the same. That is, a change €1=$1. This situation has not occurred for 20 years, and would have important consequences for the economy of the euro zone.

    Why does the euro-dollar parity occur?

    There are several reasons, although they are all very similar. On the one hand, the conflict between Russia and Ukraine affects Europe more than the US in terms of food and energy distribution. Furthermore, Europe is energy dependent, while the US is independent.

    Before this situation, the US economy was already in better shape than Europe and, to combat inflation, the US Federal Reserve will raise interest rates more aggressively than the ECB.

    All this together, causes investors to see in the US, and therefore in the dollar, a much safer investment than in Europe and the euro. This is the reason why the euro has depreciated in recent months and is so close to reaching euro-dollar parity.

    How does it affect the economy?

    This parity has important effects for the European economy, both positive and negative, and all triggered by the importance of exports and imports, since most of the operations carried out in the world are made in US dollars. In Europe, around 50% of operations are directly in dollars.

    On the negative side, we find a possible even greater rise in prices, especially for products that come from the US or, as we say, are bought in dollars. The euro-dollar parity means that, with the same amount of euros, companies can buy less quantity of product, that is, prices rise.

    On the contrary, the opposite process occurs when exporting. All the European companies that export see how, receiving the same euros, the price has dropped for their buyers. This means that they can export even more and in a more competitive way compared to products from other continents.

    Will we reach the euro-dollar parity? We will see the evolution of the euro-dollar exchange rate in the coming months, but everything indicates that it is. We hope that this article has resolved your doubts. If you have any left, let us know!

    Alcoholic beverages market

    Alcoholic beverages market, what is its situation?

    Good morning everyone! Today from Venerable Capital marketing and distribution, we will talk about the alcoholic beverages sector. If we decide to participate in this sector, it is important to know data on the evolution, growth and consumption trends in this type of beverages. In today’s blog we will try to analyse the situation of the alcoholic beverages market.


    The alcoholic beverages market experienced growth of 25.4% compared to 2020 and 13% versus 2019. The increase in mobility following the end of confinements, and the revival of consumption and social life in general largely drove this growth. On the other hand, 2021 saw the resumption of some mass events, which also greatly helped to improve the sector’s performance.

    Global alcoholic beverages are showing positive signs of recovery, with volume growth expected to continue over the next few years.

    Spirit drinks


    Analysis and knowledge of the spirits market enables business decision-makers, and the companies themselves, to formulate better plans and strategies to meet the demand for the products they market.

    Among alcoholic beverages, beer is the most widely consumed. In 2020, a total of 142,258.2 million litres were consumed worldwide. But if we focus on spirits, the vodka leads the ranking.

    Healthy and sustainable drinks

    Consumers today tend to demand products that share the company’s or brand’s interest in ethical and sustainable consumption. In this sense, brands that innovate with organic beverages, free of additives and transparent labelling, respond to the trend towards responsible consumption and commitment to the environment.

    Portion control cans

    Initially, the canned format came into play as part of the on-the-go trend (easy to consume and transport). However, in the wake of the pandemic, canned wines and spirits are geared towards the portion control trend. In other words, cans make it possible to control the number of calories in the drink, as well as the consumption of units of alcohol, in an accessible and affordable way.

    alcohol sector

    There is a growing trend towards consumers controlling their calorie intake and reducing sugar consumption.  And this leads us to understand, on the one hand, the growing interest in the consumption of sustainable and healthier beverages, as well as the purchase of canned alcoholic beverages.


    So much for today’s blog, if you are interested in marketing and distribution, stay tuned to our blog. At Venerable Capital we have a range of drinks that you are sure to love, click here and discover them..


    Price rises

    Price rises, what impact on exports?

    Good morning everyone! from Venerable Capital comercialización y distribución we want to address an issue that is currently worrying both families and businessmen. For some months now we have been suffering from rising prices, and in a world as interconnected as the one we live in, the actions of one have an impact on all. Global trade, including exports, is also being affected by the price rises.


    wine sector

    The wine sector, collateral damage of the Russia-Ukraine conflict

    Good morning everyone! Today from Venerable Capital comercialización y distribuciónwe want to continue to comment on one of the current issues, the Russia-Ukraine conflict. This war is accompanied by devastating economic and social consequences, affecting a large number of sectors. Among them is the wine sector. Today we will talk about the influence of this sad conflict on wine trade and exports.

    Impact of the Russian war against Ukraine on the wine trade


    The Russian war against Ukraine also has consequences for Spanish wineries. According to the report issued by the Spanish Wine Market Observatory (OeMV), in 2021 Spain exported a total of 24.2 million euros to Russia between wines, grape musts and juices. On the other hand, we must take into account that in the same year a total of 16.2 million euros of these same products were exported to Ukraine.

    The sum of exports to both countries accounted for 1.42% of the volume, as well as 1.3% of Spanish turnover. If you want to know more about the situation of Spanish wine in the face of the Russian war, click here for the full OeMV report.



    The products that Spain sells to Russia are mainly musts, still and sparkling wines. Musts are also another of the star products exported to Ukraine. Why this difference? Russia does not buy wine in bulk? Read on and find out.

    Wine exports


    During 2020, a new law came into force in Russia, which restricts bulk purchases in order to favour local production. From that moment on, sales of the wine sector to Russia began to decline, reaching an amount that does not exceed 30 million euros in the last two years. This figure varies greatly with respect to 2019, where it exceeded 87 million euros. Therefore, after the entry of this new law, Russia’s trade trend with respect to Spanish wine was not very favourable.

    On the other hand, wine exports from Spain to Ukraine have experienced an upward trend since 2015, rising from 3.2 million litres to 13.7 million litres.


    So much for today’s blog! If you want to keep learning more about the Russia-Ukraine conflict and its consequences on international trade, stay tuned to Venerable Marketing and Distribution’s blog.

    International trade

    3 political risks when trading internationally

    Here at Venerable Capital, we like to talk about international trade and about all topics related to export. In the previous article, we discussed how you can potentially reduce the commercial risk when trading internationally. Following one of the 5 ways we suggested, will give you a strategic advantage against default payments with new customers from other countries. But there are more aspects you should take into consideration before starting your export business internationally. One of them, which will be the topic of this article, is the political risks when trading internationally.READ MORE